The overall goal of any web designer is to gain that much needed online traffic. Committing your money and time to a project and not receiving the support you desire is a true let down. But, it is your responsibility to make the appropriate design and development decisions worthy of achieving site popularity.
Search Engine Optimization
How did sites such as Facebook and YouTube become so well-liked? Site popularity is reached by using different methods. What may work for one site may not work for another site. Search Engine Optimization and Search Engine Marketing are very important when creating a website. Taking the time to plan efficiently will help you add relevance and quality necessary for attracting viewers.
A majority of your traffic is going to come from search engines and directories, such as Google and Yahoo. These resources have been estimated to bring in 80% of a site’s traffic.
Website Design
When choosing a domain name for your website, please remember to keep it short and easy to memorize. The domain name should also include popular keywords researched during SEO.
Design layouts should be very simple. Minimal use of flash animation and photos is important because it may cause the page to load slowly (which in return will turn away users).
It is also helpful to evaluate websites which are similar to you are hoping to achieve. Your competitors will give you insight on what site features, design elements, and written content is successful. If they have over a million hits per month, it would be clever to grasp their concept and run with it!
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